MANG6279 Analysis of WeWork’s Service Innovation Model
Your report will consist of two analytical sections:
Section One: Analysis of WeWork’s Service Innovation Model
In this section, you are required to define and critically evaluate the key components of
WeWork’s service innovation model that contributed to its success. This section should be
based on your critical analysis of WeWork and your understanding of the concepts and theories
discussed in this module. While drafting this section, you need to remember that service
innovation is a complex and multifaceted concept that touches various areas of an
organization. This includes, but is not limited to, marketing, sales, customer interactions,
supplier and competitor relationships, human resources, organizational culture, and financial
models. Your analysis should reflect an understanding of how these elements interplay to
create service innovation.
Section Two: Service Innovation Strategies for sustainable success
In this section, you will discuss how WeWork could have approached service innovation
differently to avoid failure and sustain its competitive advantage. What went wrong and how it
could have been prevented? Consider what strategic, operational, and contextual issues
should have been addressed. In doing so, you should draw on the relevant conceptual
frameworks, models, tools, and techniques to craft and support your discussion. Note that the
case study does not cover WeWork’s failure, so your analysis should be based on your own
research and insights.
Solution
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